The Webby Awards accept five types of entries: Websites, Advertising & Media, including integrated campaigns, viral, branded content and more; Online Film & Video, that which premiered on the Internet including Comedy, Live Events, Music and more; Mobile Sites & Apps which recognizes mobile websites and apps made for all mobile devices; and Social, which recognizes the social content and marketing across all platforms.

# In order to support a vibrant Web community, categories denoted by # can be entered for $150 at anytime during our Call for Entries.

New Categories are highlighted in Yellow.

The Webby Awards accept five types of entries: Websites, Interactive Advertising & Media, including banners, viral, branded content and more; Online Film & Video, that which premiered on the Web including Comedy, Live Events, Music and more; Mobile Sites & Apps which recognizes mobile websites and apps made for handheld, tablet and all other mobile devices; and Social, which recognizes the emerging field of social media across all platforms.

Websites

The Webby Awards recognizes outstanding Websites in 65+ categories. A Website may be entered into multiple categories if appropriate. Sites entered into multiple categories will be reviewed separately for each category entered. Websites entered into more than one category may win multiple awards.

General Website

# Denotes $150 categories.

Website Features and Design

# Denotes $150 categories.

New categories highlighted in yellow.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Website

Activism Sites facilitating political change, social movement, human rights, public education and reform, or revolution.

Art Sites primarily to display or promote art of any medium, art galleries, art auctions or content focused on art criticism or the art world.

Associations Sites for industry or trade associations or groups.

Business Blog/Website Sites or blogs created by individuals, groups or companies for professional and business related topics.

Car Sites & Car Culture Sites that feature car culture, performance and services, including review sites, online resources, pricing guides and fan forums. Sites created on behalf of a brand belong in the Advertising: Websites, Micro Sites, and Rich Media: Auto & Auto Services category.

Celebrity/Fan Sites focused on celebrating, promoting or honoring celebrities, personalities, bands, athletes, movie actors, or other people of note.

Charitable Organizations/Non-Profit Sites for charities and charitable organizations whose primary purpose is helping people or other worthy causes.

Community Sites creating and facilitating online community, connectedness and/or communication around shared interests. These sites can target either a broad-based or niche audience.

Consumer Electronics Sites that feature or review any type of consumer electronics, including computers, mobile devices, home audio/video equipment or other related electronic products. Sites created on behalf of a brand belong in the Advertising: Consumer Electronics & Services category.

Corporate Communications Sites that serve as online identities for corporations, organizations, businesses or professional individuals. These sites may promote, market or provide information and a point of contact for products, services, corporate individuals or companies involved in on or offline commerce.

Corporate Social Responsibility Sites that promote a company or organization’s mission to improve civil and social life.

Cultural Blog/Website Sites or blogs created by individuals, groups or companies that cover cultural, lifestyle or entertainment topics.

Cultural Institutions Sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and any other institutions of cultural significance.

Education Sites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and "distance learning" courses. Does not include school sites, see School/University.

Email Newsletters Subscriber-based newsletters sent via email. Such as general interest, communal, retail, and customer relationship management.

Employment Sites featuring job and employment listings, job and career search services, recruiting services, career advice, headhunting or other career or job related information.

Events Sites promoting specific events including concerts, fairs, festivals, sporting events, tours, or other events.

Family/Parenting Sites providing content related to family issues, child rearing, family activities, pregnancy, parenting tips and other information.

Fashion & Beauty Sites that feature personal style, clothing, design, and accessories. These include fashion and beauty editorial and style guide sites.

Financial Services/Banking Sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services.

Food & Drink Sites that cover the culinary world, including food culture, restaurants, recipes, and products. Sites created on behalf of a brand belong in the Advertising:Food & Beverage category.

Games Sites featuring direct online gaming for individuals or multi-player. Includes games of any type including action, sports, fantasy, skill, or logic. Please enter branded or sponsored games in the Interactive Advertising Games/Applications category. Sites promoting, reviewing, and providing gaming resources should be entered in the Games-Related category

Government & Civil Innovation Sites providing information and services pertaining to government matters. These include sites that enable online citizen action, offer self-help information, publish government documents and forms, and provide access to services provided by government agencies.

Green Sites that focus on "green" issues including concerns for environmental conservation and improvement of the state of the environment. Specific examples include recycling or energy blogs, websites announcing "green" corporate initiatives, conservation-focused blogging or environmentally friendly computer recycling websites.

Health Sites that provide information on personal health and well-being. These include medical, alternative medicine, health and lifestyle, mental health, and fitness.

Humor Sites dedicated to comedy or the art of laughter.

Law Sites for law firms, legal service providers, pro-bono legal services, and self-help legal information that feature content on legal issues, trials, court decisions, or legal advocacy.

Lifestyle Sites featuring commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. Sites touching on the personal side of life by providing information and resources that allow people to live on their own terms.

Magazine Sites that are online editions or companions to offline business or consumer magazines, or sites published only online ('zines).

Media Streaming Sites that offer audio or video streaming services, such as television, sports, film, music, podcasts, news, and radio.

Movie & Film Sites dedicated to moving pictures in all forms. Includes movie listings, film reviews, theory and history, and fan sites and fan forums. Sites created to promote a film belong in the Advertising: Media & Entertainment category

Music Sites devoted to discussing and/or promoting music and music culture. Includes band sites, music blogs, and review sites.

NetArt Projects that integrate art and technology, exploring and expanding the distinctive capacity of the medium. Projects must include a Web-based component and may include an offline element.

News Sites developed for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Personal Blog/Website Sites and blogs about individuals. These personal sites are created by you about you, by you about someone else, or by someone else about you. Portfolio sites are not accepted in this category, they should be entered in Self Promo/Portfolio.

Political Blog/Websites Sites providing political information. These may include campaign or candidate sites, political blogs, political resources and/or news sites, or sites promoting a political cause or action.

Professional Services Sites for professional service firms including consultants of any type, accountants and other business service providers.

Real Estate Sites marketing or promoting the sale or rental of residential or commercial real estate, including real estate listings, brokers and brokerage services, real estate agents, and sites for developments, buildings or other real estate holdings.

School/University Sites for schools (high school, secondary school, elementary school), specialty school, technical school, colleges, universities and other schools.

Science Sites distributing information related to scientific exploration. These include science exhibits, science museums, science organizations, science laboratories, and academic institutions.

Self-Promotion/Portfolio An individual's creative work or collection of examples of prior projects, used to promote experience, qualifications, and skills. An online resume and demonstration of professional abilities on an individual basis. For companies, see Professional Services.

Shopping Sites providing consumers online commerce and retail sales of any products or services.

Social Media Social networks or platforms that enable communal sharing and integration within a community.

Sports Sports-focused Sites that feature original content about games and events, players, sports history and culture, statistics, etc.

Television Sites which are online counterparts of television programs, promote television programs, television networks, or cable networks.

Travel Sites that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools.

Web Services & Applications Sites or Web/desktop apps that help people accomplish tasks online, including editing photos, creating/sending documents, finding jobs and homes, and scheduling events.

Weird Sites that just seem strange, offbeat or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain weird.

Youth Sites for those under 18: kids, youth, adolescents, teens and young adults.

Website Features and Design

Best Home/Welcome Page Only home or welcome page judged. Sites that set an industry standard of excellence for Home/Welcome page design.

Best Individual Editorial Experience Individual and multi-part article enhanced by the addition of innovative interaction design components, multimedia storytelling elements and increased interactivity.

Best Navigation/Structure Sites that set an industry standard of excellence by offering the best-possible user experience through superior navigation and site structure. Only information architecture will be judged.

Best Practices Best Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in Web development. Sites demonstrating unparalleled excellence across The Academy's six criteria: content, structure, navigation, visual design, interactivity, functionality, and overall experience.

Best Use of Animation or Motion Graphics Sites that integrate animation or motion graphics in a seamless, superior way that enhances the user experience. Only animation and motion graphics judged.

Best Use of Photography Only photography as it's used throughout the site is judged. Geared toward sites that rely heavily on photographic imagery as a critical part of the user experience.

Best Use of Video or Moving Image Sites that incorporate video and/or moving images in a way that enhances the user experience and generates engagement. Only video or moving images judged.

Best User Experience Sites that offer the best user experience through innovative design and useful functionality.

Best User Interface Sites that sets an industry standard of excellence for user interface design by creating a seamless experience for end-users.

Best Visual Design - Aesthetic Only visual design judged. Sites that set an industry standard of excellence by through visual design that is intended to be beautiful, emotional, and appeal to the senses.

Best Visual Design - Function Only visual design judged. Sites that set an industry standard of excellence by relying on visual design as a critical part of a functional user experience.

Best Writing (Editorial) Sites that demonstrate excellence in editorial, whether in journalism, breaking news, opinion or blog writing, humor writing, analysis, etc. Only editorial writing will be judged in this category.

Technical Achievement This category is for any site that sets an industry standard by using new, innovative, web technology in an outstanding way that improves the overall experience.

The People's Webby The online voting public will choose The People's Special Achievement Award for a site, service or product that has had the biggest impact on popular culture this year.

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Online Film & Video

The Webby Awards recognizes outstanding Online Film & Video in 25 categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

General Film

# Denotes $150 categories.

New categories highlighted in yellow.

Performance & Craft

# Denotes $150 categories.

Branded Entertainment

New categories highlighted in yellow.

Video Channels and Networks

# Denotes $150 categories.

New categories highlighted in yellow.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Film

Animation Original cartoons, motion graphics, illustrations or digitally animated images premiered on the Internet. Individual episodes or entire series may be entered.

Art & Experimental Online film and video created for the purpose of art or experimentation. The video could shun narrative, incorporates groundbreaking technology, reflects a fresh perspective and basically avoids conventional description. Individual episodes or entire series may be entered.

Comedy: Individual Short or Episode Content under five minutes running time, created as a single short or one-time episode, and dedicated to comedy or the art of laughter

Comedy: Long Form or Series Serial content dedicated to comedy or the art of laughter premiered on the Internet. Work must consist of one or more episodes over 5 minutes in total to qualify for this category (or see Comedy: Individual Short or Episode for shorter episodes).

Documentary: Individual Episode Single, one-time documentary films (of any length) should be entered, which premiered only online.

Documentary: Series Series or shows of documentary content that premiered only online.

Drama: Individual Short or Episode Narrative content under five minutes running time, created as a single short or one-time episode, and dedicated to dramatic material that premiered on the Internet. Content must be original and fictional in nature. For non-fiction, news or documentary entries please see the Documentary and News and Politics categories.

Drama: Long Form or Series Serial content dedicated to dramatic material premiered on the Internet. Entries must consist of one or more episodes over 5 minutes in total to qualify for this category. For single short films, episodes or videos with a runtime of less than 5 minutes, please see Drama: Individual Short or Episode.

Events & Live Webcasts Original content promoting specific events and webcasts including concerts, fairs, festivals, sporting events, tours, or other events premiered on the Internet. Individual episodes or entire series may be entered.

Fashion & Beauty Individual episode or singular video of original content devoted to personal style, clothing, design, beauty and makeup. Includes fashion and beauty editorial and style guide videos.

How-To & DIY Individual episode or singular video of original content focused on how-to or do-it-yourself programming. This applies to all subject areas, including home and lifestyle, family and parenting etc.

Music Original online film and video devoted to music. May include, music discussions, reviews and content made to promote a band or musician's work. Individual episodes or entire series may be entered.

Music Video Original music videos which premiered on the Internet before other platforms.

News & Politics: Individual Episode Original online content, as an individual episode, documenting informational news topics, political happenings and recent updates and headlines.

News & Politics: Series Original online content, as a serial or show, documenting informational news topics, political happenings and recent updates and headlines.

Public Service & Activism Original online content documenting public service issues, activism and societal concerns. Individual episodes or entire series may be entered. Public Service & Activism series or channels should be entered in Video Channels & Networks.

Reality Original online programming of a generally unscripted nature, documenting actual events over fiction, and featuring "ordinary" people over professional actors. Individual episodes or entire series may be entered.

Science & Education Original video content in the form of individual episodes or singular film devoted to science and scientific exploration and discoveries. Can be scripted or unscripted (as in an interview or documentary).

Sports Original online content featuring sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.

Technology Original online content for technology reviews, information, learning, news, and updates. Including computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information. Individual episodes or entire series may be entered.

Travel & Adventure Original online content that providing travel information. This includes travel agent content, hotel and airline promotional videos, travel reviews, video travel guides, and travel tools. Individual episodes or entire series may be entered.

Variety Original online film and video dedicated to the presentation or documentation of variety show content: including online talk shows, interviews, special editions, etc... Individual episodes or entire series may be entered.

Video Remixes/Mashups Repurposed or re-imagined use of previously created video content. Can include unauthorized music videos, re-edited film trailers, and other creatively produced material that incorporates pre-existing footage.

Viral Low-budget, home-made or accidental Web phenomenon premiered on the Internet. These must be unpaid, non-commercial content.

VR: Cinematic or Pre-Rendered A non-branded immersive, virtual reality or 360 degree experience photographed or pre-rendered CGI.

VR: Gaming, Interactive, or Real-time A non-branded immersive, virtual reality or 360 degree experience rendered on a real-time gaming platform.

Weird Online film and video that is strange, offbeat or odd. This category includes video that reflects a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain strange.

Performance & Craft

Best Editing This category considers the craft of editing independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered

Best Individual Performance Best individual performance by a person or thing (puppet, animal, flying lawnmower, etc.) in a video series or episode. Can consist of a particularly poignant dramatic performance, a breathtaking stunt, a painstakingly executed dance routine, or any performance that captures viewers attention and cannot be easily replicated.

Best Use of Interactive Video Only the interactive components of a video will be judged. Geared toward narrative and graphical elements that include selectable plotlines, choose-your-own-adventure type stories, and puts the action squarely in the hands of the user.

Best Web Personality/Host Best performance by a male or female, human, animal, robot or animated character acting as host of any reality, documentary, variety or vlog-type series or episode.

Best Writing This category considers the craft of writing for online film & video, independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered.

Branded Entertainment

Animation (Branded) Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.

Integrated Campaigns Integrated Campaigns must include at least 3 different media types, one of which must be video content that integrates products or services on behalf of a brand. In addition to video, other media types can include other digital media, outdoor signage, TV, print, or radio.

Live Experiences Experiences filmed live that integrate a product or service on behalf of a brand -- including interviews, concerts, and events -- that integrates products or services in an entertaining and engaging fashion on behalf of a brand.

Long Form Episodic or singular online video content of at least 3 minutes (per video, if series) that integrates products or services on behalf of a brand.

Scripted Scripted episodic or singular online video content that integrates products or services on behalf of a brand.

Series Episodic video content that integrates products, services, or marketing messages on behalf of a brand while simultaneously engaging and entertaining an audience.

Short Form Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.

Unscripted Unscripted episodic or singular online video content that integrates products or services on behalf of a brand. These include documentaries, behind the scenes, and interviews.

Viral (Branded) Viral video content that integrates products, services, or messages on behalf of a brand. Must have received at 50,000 views to be considered for this category.

VR: Cinematic or Pre-Rendered (Branded) A branded virtual reality immersive 360 degree experience photographed or pre-rendered CGI.

VR: Gaming, Interactive, or Real-time (Branded) A branded immersive 360 degree experience rendered on a real-time gaming platform.

Video Channels and Networks

Entertainment Personal or branded video channels and networks centered around the entertainment world, including, movies, television, and events.

Fashion & Beauty Personal or branded video channels devoted to personal style, clothing, design, beauty and makeup. Includes fashion and beauty editorial and style guide videos.

Gaming Personal or branded video channels and networks devoted to gaming. Includes news, reviews, and playthroughs.

How-to & DIY Personal or branded video channels and networks the demonstrate how to accomplish a task.

Music Personal or branded video channels and networks devoted to discussing and/or promoting music and music culture. Includes band channels, music videos, and reviews.

News & Information Personal or branded video channels and networks that provide news and information.

Public Service & Activism Personal or branded video channels and networks dedicated to public service and activism pursuits.

Science & Education Online video channels or networks devoted to science, scientific exploration or educational content for children or adults.

Sports Online video channels or networks devoted to sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.

Variety Personal or branded video channels and networks that serve a purpose for a like-minded community.

Web Personality Personal of branded video channels featuring a single character or person.

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Advertising & Media

The Webby Awards recognizes outstanding Interactive Advertising & Media in 15+ single and campaign categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

Individual

Websites, Micro Sites, and Rich Media

Campaigns

New categories highlighted in yellow.

Features - New

New categories highlighted in yellow.

Media

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Individual

Branded Content Short films, commercials and video that premiered on the Internet and promote brands, products or services for commercial purposes i.e. advertising.

Display & Banner Advertising Includes individual banners, buttons, pop-ups/unders, etc. Can include static or dynamic banners but must conform to common IAB-accepted banner sizes. Must be only 1 banner.

Email Marketing A form of direct marketing utilizing electronic mail as a means of communicating to an audience.

Experience Marketing The use of mobile, interactive, or online components to create real-world brand immersion. This includes interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to interact with the Web.

Game or Application An internet-based game or application made on behalf of a client to specifically market a good, service or event.

Mobile Advertising Includes mobile web banners and posters (from text to rich media and gaming), SMS or MMS advertising, in-app advertising (in-game, in-video), full-screen interstitials, audio advertisements. Only the advertisement judged.

Online Commercials Original Web commercials premiering online to advertise a product or service, adapting the traditional television format for the Internet.

Online Guerrilla & Innovation Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget or with technological advancement as motivation. By nature, guerrilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Viral Marketing An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.

Websites, Micro Sites, and Rich Media

Auto & Auto Services Sites that promote automobiles, automotive accessories and parts, performance, and culture, on behalf of a brand.

Business Products & Services Sites promoting products and services used to conduct business on behalf of a brand.

Consumer Electronics & Services Sites that promote any type of consumer electronics, like computers, mobile devices, TV, connected products, or other related electronic products on behalf of a brand.

Consumer Packaged Goods Sites that promote consumer packaged goods on behalf of a brand.

Financial Services & Insurance Sites promoting financial services, information, or insurance on behalf of a brand. These include banks, credit cards, and insurance packages and services.

Food & Beverage Sites promoting food and beverage products, including restaurants and food products, soft drinks, beer, wine and spirits on behalf of a brand.

Health, Wellness, Pharmaceutical Sites that promote personal health and well-being on behalf of a brand or organization. These include medical services, prescription medicine, alternative medicine, health and lifestyle, and fitness.

Media & Entertainment Sites that promote media and entertainment ventures including film and live performances.

Public Service & Activism Reform-related sites, micro sites, and rich media that serve to facilitate political change, public participation in civics, government policies / pursuits or social activism.

Retail Sites that promote retail products on behalf of a brand.

Tourism & Leisure Sites that promote travel and tourism destinations, including activities and attractions, accommodation and transportation.

Campaigns

Brand Strategy Online advertising campaigns with a clearly executed and insightful brand strategy.

Corporate Social Responsibility Campaigns Online campaigns showcasing a company's commitment to encouraging community growth and development, and to activities and programs that benefit the environment, consumers, employees, and the public.

Digital Campaigns Digital campaigns must consist of at least 3 different components, all of which must have been executed online. This includes email, banners, Websites, online guerilla marketing, online commercials, and mobile advertising.

Integrated Campaigns Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio.

Mobile Campaigns Advertising campaigns whereby users engage with a brand via mobile devices, whether through mobile banners, social media, in-app ads, SMS/MMS, or games. Campaigns must include at least 3 components one of which must be mobile.

Social Media Campaigns Social Media Campaigns that utilize one or more social media channels (i.e. Facebook, Twitter, Tumblr, Pinterest, Instagram, et al) to promote and build an organization's brand and community.

Features

Best Art Direction Only Art Direction judged. Advertising where the visual style is intended to be striking, beautiful, innovative, emotional, and appeal to the senses.

Best Branded Editorial Experience Best individual and multi-part stories or editorial features enhanced by the addition of innovative design components, multimedia storytelling elements and increased interactivity, created on behalf of a brand.

Best Copywriting Best, most creative copy written for advertising or marketing purposes.

Best Home/Welcome Page Only home or welcome page judged. Online experiences produced on behalf of a brand that set an industry standard of excellence for Home/Welcome page design.

Best Use of Animation or Motion Graphics Only animation and motion graphics judged. Online experiences produced on behalf of a brand that integrate animation or motion graphics in a seamless, superior way that enhances the user experience.

Best Use of Photography Only photography as it's used throughout the site is judged. Online experiences produced on behalf of a brand that rely heavily on photographic imagery as a critical part of the user experience.

Best Use of Video or Moving Image Only video or moving images judged. Online experiences produced on behalf of a brand that incorporate video and/or moving images in a way that enhances the user experience and generates engagement.

Best User Experience Only user experience judged. Online experiences produced on behalf of a brand that offer the best user experience through innovative design and useful functionality.

Best User Interface Only user interface judged. Online experiences produced on behalf of a brand that set an industry standard of excellence for user interface design by creating a seamless experience for end-users.

Technical Achievement Online experiences produced on behalf of a brand that sets an industry standard by using new, innovative, web technology in an outstanding way that improves the overall experience.

Media

Best Use of Data Driven Media Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.

Best Use of Mobile Media Best, most innovative and effective or creative use of original media – including video, audio, animations, motion graphics, etc. – created specifically for mobile devices that serves to promote a brand, product, or message.

Best Use of Native Advertising Best, most innovative and effective or creative use of interactive advertising that stands out for being unique and native to the content and experience of the particular media type in which it's integrated.

Best Use of Online Media Best, most innovative and effective or creative use of a online media including website, mobile apps, games, advertising, social media, wallpaper, icons, etc. -- in a media/marketing strategy.

Best Use of Social Media Best, most creative, innovative or highly effective use of online social media for an advertising or marketing campaign.

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Mobile Sites & Apps

The Webby Awards recognizes outstanding Mobile Sites & Apps in 15+ unique categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

General Sites & Apps

New categories highlighted in yellow.

Features Categories

# Denotes $150 categories.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Sites & Apps

City & Urban Innovation Mobile sites or apps created by or executed on behalf of a city or local municipality that advances or informs the needs of its constituents via a mobile experience.

Cultural Institutions Mobile apps or sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and any other institutions of cultural significance.

Education & Reference Mobile sites or apps developed for the distribution of educational content or reference material, such as dictionaries, thesaurus or encyclopedias.

Entertainment Mobile sites, or apps developed for the distribution of entertainment content, such as sports, games, news, gossip, humor and reviews. These may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device.

Events Mobile promoting an event or a mobile component that integrates with a live event.

Family & Kids Apps and sites developed for mobile that feature interactive content, games, education, or tools specifically for children and families.

Fashion & Beauty Mobile apps or sites or that feature personal style, clothing, design, and accessories. These include fashion and beauty editorial and style guides.

Financial Services / Banking Mobile apps or sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services.

Fitness & Recreation Mobile sites or apps that promote fitness or recreation. These include recreational services, lifestyle, fitness and health clubs.

Food & Drink Mobile apps or sites devoted to the culinary world, including those that provide reviews, recipes, delivery, reservations, and information.

Games Mobile sites or apps developed for individual or multi-player games of any type, including action, sports, social, fantasy, skill, or logic.

Health Mobile sites or apps that promote personal health and well-being. These include medical and health services.

Lifestyle Mobile sites or apps that feature commentary, commerce or advice on lifestyle and living topics such as gardening, home improvement, interior design, and like subjects. These mobile sites or apps touch on the personal side of life by providing information and resources that allow people to live on their own terms.

Music Mobile sites and apps that are dedicated to the distribution and/or presentation of music or musical information. These sites or apps may provide a direct listening experience, commerce, or promote musical awareness including musicians' or record labels' sites, sites that promote musical events, or those that teach music or about music.

News Mobile sites or Apps developed for the distribution of news recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Productivity Mobile sites or apps that promote productivity in the workplace or in the personal space, from schedules and workflows, to exercise trackers, list makers, and everything in between.

Professional Services Mobile sites and apps developed for professional service firms including consultants of any type, accountants and other business service providers.

Real Estate Mobile sites and apps marketing or promoting the sale or rental of residential or commercial real estate, including real estate listings, brokers and brokerage services, real estate agents, and sites for developments, buildings or other real estate holdings.

School/University Mobile sites or apps for schools (high school, secondary school, elementary school), specialty school, technical school, colleges, universities and other schools.

Services & Utilities Mobile sites and apps that allow real-world activities to be done on the go. This includes apps and mobile sites which help users edit photos, find jobs, locate housing, make dates, or tools which otherwise facilitate typically offline activities from a mobile device.

Shopping Mobile sites or apps that provide consumers online commerce and retail sales of any products or services.

Social Mobile sites or apps that facilitate the process of connecting individuals through the mobile Internet. Their purpose may be business or pleasure. Includes dating and matchmaking sites.

Sports Mobile sites or apps developed specifically to feature sports-related content including news, statistics, game and player info, and sports history.

Travel Mobile sites or apps that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools.

Features Categories

Best Podcast Best podcast series or single episode that sets an industry standard.

Best Practices Mobile sites and applications that set an industry standard of excellence through their innovation, ease of use, advanced features, and superior design.

Best Streaming Audio Mobile sites and apps offering superior audio streaming services for content such as music, podcasts, news, and radio.

Best Streaming Video Mobile sites and apps offering superior video streaming services for content such as film, music videos, news segments, television, and sports.

Best Use of GPS or Location Technology The mobile Website, App or tablet experience making the most innovative, creative, useful and functional use of GPS, location technology, geo-tagging, etc. Only the GPS and Location Technology features will be judged.

Best Use of Mobile Camera Mobile sites or apps that offer the most innovative, creative, useful and functional use of image or video capture.

Best User Experience Mobile sites or apps that set an industry standard of excellence for user experience with innovative design and user centered functionality.

Best User Interface Mobile sites or apps, that set an industry standard of excellence with its user interface design.

Best Visual Design - Aesthetic Only visual design judged. Mobile sites, apps or experiences where visual design is intended to be beautiful, innovative, emotional, and appeal to the senses.

Best Visual Design - Function Only visual design judged. Mobile sites, apps or experiences where visual design is a critical part of a functional user experience.

Connected Products & Wearables Physical objects or devices that are connected to the Internet to provide a real world experience. This may include wearables, health care devices, home automation or transportation devices.

Experimental & Innovation The use and/or implementation of groundbreaking mobile technology or unconventional applications of mobile technology in mobile sites, apps and environmental situations. Entries in this category may be theoretical, pre-production technologies pushing the boundaries and definitions of handheld mobile device experiences.

Integrated Mobile Experience Integrated mobile experiences that include at least 2 types of media, one of which must be designed for a mobile device. Work should highlight unique communication between the handheld mobile device and the additional media. Other media types can include TV, online, print, outdoor, guerrilla or radio.

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Social

Features

New categories highlighted in yellow.

Social Content and Marketing

# Denotes $150 categories.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Features

Best Customer Service Social media experiences employed to improve a company’s customer service practice. Platform agnostic—enter any and all social media that best exemplify your work.

Best Overall Social Presence Use of social media that contributes to a company or individual’s overall social presence. Platform agnostic—enter any and all social media that best exemplify your work.

Best Photography & Graphics Social media experiences that prominently feature the use of photography (fashion, sports, humor, art, etc.) or incorporate the use of graphics (infographics, graphic design, etc.). Platform agnostic—enter any and all social media that best exemplify your work.

Best Use of Video Social media experiences that prominently feature the use of video (fashion, sports, humor, art, etc.). Platform agnostic but the video must be integrated into the experience and not embedded as a link—enter any and all social media that best exemplify your work.

Best Writing The craft of writing for Online for social media experiences, independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered. Platform agnostic—enter any and all social media that best exemplify your work.

Gif of the Year

Native Advertising Advertising that is unique and native to the content and experience of a social site. Platform agnostic— enter any and all social media that best exemplify your work.

Promotions & Contests Social media experiences for promotions and contests. Platform agnostic—enter any and all social media that best exemplify your work.

Social Content and Marketing

Animals Any social media account created on behalf of a particular animal, and/or animal-related organizations or causes whereby an animal is the face and voice of the account. This includes social accounts representing an animal meme, a zoo animal, a household pet, etc. Platform agnostic.

Celebrity/Fan Celebrity or fan social media accounts or experiences. Platform agnostic—enter any and all social media that best exemplify your work.

Corporate Communications Social media accounts that serve as online identities for corporations, organizations, businesses or professional individuals. These accounts should demonstrates excellence in communicating messages to consumers and/or to other industry professionals.

Culture & Lifestyle Social media accounts created by or executed on behalf of an organization, publication, or institution dedicated to culture and lifestyle, including the arts, culinary culture, Internet culture, etc. Platform agnostic.

Education & Discovery Social media services and platforms that advocate education, learning, and intellectual growth and discovery. Platform agnostic—enter any and all social media that best exemplify your work.

Entertainment Social media services and platforms centered around the entertainment world, including, movies, events, and video games. Platform agnostic—enter any and all social media that best exemplify your work.

Events Social media accounts created or executed on behalf of an organization/institution or brand devoted to promoting and generating engagement around events and/or to promoting and hosting live events online. Platform agnostic.

Experimental & Innovation The most innovative or cutting-edge social media experiences that break ground suggest the way ahead. Platform agnostic—enter any and all social media that best exemplify your work.

Family & Parenting Social media accounts created or executed on behalf of an organization/institution or brand devoted to disseminating information and/or promoting products or services that pertain to families and parents. Platform agnostic.

Fashion & Beauty Social media accounts that features personal style, clothing, design, and accessories. These include accounts on behalf of fashion and beauty editorial and style guide sites, fashion labels, cosmetics and other designers. Platform agnostic—enter any and all social media that best exemplify your work.

Health & Fitness Social media accounts created or executed on behalf of an organization/institution or brand that are devoted to disseminating information about health and fitness and/or to promoting health-and-fitness related products or services. Platform agnostic.

Humor Social media accounts dedicated to comedy or the art of laughter. These include accounts on behalf of publications, content creators, or the accounts of individuals (such as standup comedians, satirists, or comedic personalities). Platform agnostic—enter any and all social media that best exemplify your work.

News & Information Social media services and platforms that provide news and information. Platform agnostic—enter any and all social media that best exemplify your work.

Public Service & Activism Social media services and platforms dedicated to public service and activism pursuits. Platform agnostic—enter any and all social media that best exemplify your work.

Sports Social media accounts dedicated to sporting news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history. Platform agnostic—enter any and all social media that best exemplify your work.

Weird Social media accounts that are strange, offbeat or odd. This category includes accounts that reflect a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain strange. Branded social media campaigns belong in the Experimental & Innovation category.

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