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Category Definitions for 2013 - 2014

The Webby Awards accept five types of entries: Websites, Interactive Advertising & Media, including banners, viral, branded content and more; Online Film & Video, that which premiered on the Web including Comedy, Live Events, Music and more; Mobile & Apps which recognizes mobile websites and apps made for handheld, tablet and all other mobile devices; and Social, which recognizes the emerging field of social media across all platforms.

Web

The Webby Awards recognizes outstanding Websites in 65+ categories. A Website may be entered into multiple categories if appropriate. Sites entered into multiple categories will be reviewed separately for each category entered. Websites entered into more than one category may win multiple awards.

General Website

# Denotes $150 categories.

Website Features and Design

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Website

Activism Sites facilitating political change, social movement, human rights, public education and reform, or revolution.

Art Sites primarily to display or promote art of any medium, art galleries, art auctions or content focused on art criticism or the art world.

Associations Sites for industry or trade associations or groups.

Blog - Business Sites that serve as weblogs or online journals for professional and business related topics.

Blog - Cultural Sites created by individuals or groups that serve as weblogs or online journals for cultural, lifestyle or entertainment topics.

Blog - Political Sites that serve as weblogs or online journals for political and civic oriented topics.

Car Sites & Car Culture Sites that feature car culture, performance and services, including review sites, online resources, pricing guides and fan forums.

Celebrity/Fan Sites focused on celebrating, promoting or honoring celebrities, personalities, bands, athletes, movie actors, or other people of note.

Charitable Organizations/Non-Profit Sites for charities and charitable organizations whose primary purpose is helping people or other worthy causes.

City & Urban Innovation Sites created by or executed on behalf of a city or local municipality that advances or informs the needs of its constituents via an online experience.

Community Sites creating and facilitating online community, connectedness and/or communication around shared interests. These sites can target either a broad-based or niche audience.

Consumer Electronics Sites that feature or review any type of consumer electronics, including computers, mobile devices, home audio/video equipment or other related electronic products.

Corporate Communications Sites that serve as online identities for corporations, organizations, businesses or professional individuals. These sites may promote, market or provide information and a point of contact for products, services, corporate individuals or companies involved in on or offline commerce.

Corporate Social Responsibility Sites that promote a company or organization’s mission to improve civil and social life.

Cultural Institutions Sites for museums, parks, zoos, gardens, aquariums, theatres, arenas and any other institutions of cultural significance.

Education Sites that are educational, promote education, or provide online curriculum or education services. This category includes educational content for children or adults, resources for educators, and "distance learning" courses. Does not include school sites, see School.

Email Newsletters Subscriber-based newsletters sent via email. Such as general interest, communal, retail, and customer relationship management.

Employment Sites featuring job and employment listings, job and career search services, recruiting services, career advice, headhunting or other career or job related information.

Events Sites promoting specific events including concerts, fairs, festivals, sporting events, tours, or other events.

Family/Parenting Sites providing content related to family issues, child rearing, family activities, pregnancy, parenting tips and other information.

Fashion & Beauty Sites that feature personal style, clothing, design, and accessories. These include fashion and beauty editorial and style guide sites.

Financial Services/Banking Sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor relations and services.

Food & Drink Sites that cover the culinary world, including food culture, restaurants, recipes, and products.

Games Sites featuring direct online gaming for individuals or multi-player. Includes games of any type including action, sports, fantasy, skill, or logic. Please enter branded or sponsored games in the Interactive Advertising Games/Applications category. Sites promoting, reviewing, and providing gaming resources should be entered in the Games-Related category.

Government Sites providing information and services pertaining to government matters. These include sites that enable online citizen action, offer self-help information, publish government documents and forms, and provide access to services provided by government agencies.

Green Sites that focus on "green" issues including concerns for environmental conservation and improvement of the state of the environment. Specific examples include recycling or energy blogs, websites announcing "green" corporate initiatives, conservation-focused blogging or environmentally friendly computer recycling websites.

Guides/Ratings/Reviews Mobile sites or Apps developed specifically for handheld devices that provide reviews of products or services for either consumer or business audiences. These include restaurant reviews, travel reviews, business product or service reviews, buying guides, best-of resources, product and price comparison sites or Apps.

Health Sites that provide information on personal health and well-being. These include medical, alternative medicine, health and lifestyle, mental health, and fitness.

Humor Sites dedicated to comedy or the art of laughter.

Law Web sites for law firms, legal service providers, pro-bono legal services, litigation support, and self-help legal information. Sites that feature content on legal issues, trials, law and business issues, court decisions or legal advocacy.

Lifestyle Sites featuring commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. Sites touching on the personal side of life by providing information and resources that allow people to live on their own terms.

Magazine Sites that are online editions or companions to offline business or consumer magazines, or sites published only online ('zines).

Media Streaming Sites that offer audio or video streaming services, such as television, sports, film, music, podcasts, news, and radio.

Movie & Film Sites dedicated to moving pictures in all forms. Includes movie listings, film reviews, theory and history, and fan sites and fan forums.

Music Original online film and video dedicated to the presentation of music.

NetArt Projects that integrate art and technology, exploring and expanding the distinctive capacity of the medium. Projects must include a Web-based component and may include an offline element.

News Sites developed for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Personal Blog/Website Sites and blogs about individuals. These personal sites are created by you about you, by you about someone else, or by someone else about you. Portfolio sites are not accepted in this category. They should be entered in Self Promo/Portfolio

Politics Sites providing political information. These may include campaign or candidate sites, political resources, or political news sites promoting a political cause or action.

Professional Services Sites for professional service firms including consultants of any type, accountants and other business service providers.

Radio & Podcasts Sites and podcasts with ties to a radio network, station, or program, either on the air or on the Web. This category includes sites that relate to a specific musical or talk-radio show, segment, or station and individual or episodic audio or video podcasts available for download or Online streaming.

Real Estate Sites marketing or promoting the sale or rental of residential or commercial real estate, including real estate listings, brokers and brokerage services, real estate agents, and sites for developments, buildings or other real estate holdings.

Religion & Spirituality Sites focusing on the spirit or the soul, evangelizing spiritual practice, celebrating God(s) or any other divine power - traditional or otherwise. These include sites which provide information about the ritual, history and practice of all forms of spirituality, church and temple sites, online confessions, virtual prayer groups, and astrology sites as well as sites that provide a platform for direct online spiritual experience.

School/University Sites for schools (high school, secondary school, elementary school), specialty school, technical school, colleges, universities and other schools.

Science Sites distributing information related to scientific exploration. These include science exhibits, science museums, science organizations, science laboratories, and academic institutions.

Self-Promotion/Portfolio An individual's creative work or collection of examples of prior projects, used to promote experience, qualifications, and skills. An online resume and demonstration of professional abilities on an individual basis. For companies, see Professional Services.

Shopping Sites providing consumers online commerce and retail sales of any products or services.

Social Media Social networks or platforms that enable communal sharing and integration within a community.

Sports Original online content featuring sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.

Television Sites which are online counterparts of television programs, promote television programs, television networks, or cable networks.

Travel Sites that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools.

Web Services & Applications Sites, Web applications, widgets and desktop apps allowing real world activities to be done online. These include agent or bot sites as well as application sites that help people edit photos, create documents, find jobs, locate houses, make dates, or which otherwise facilitate typically offline activities from a keyboard.

Weird Sites that just seem strange, offbeat or odd. This category includes sites that reflect a fresh perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain weird.

Youth Sites for those under 18: kids, youth, adolescents, teens and young adults.

Website Features and Design

Best Home/Welcome Page Only home or welcome page judged.

Best Navigation/Structure Only information architecture judged.

Best Practices Best Practices sites serve as an industry benchmark for the most current, innovative, and advanced practices in Web development. Sites demonstrating unparalleled excellence across The Academy's six criteria: content, structure, navigation, visual design, interactivity, functionality, and overall experience.

Best Use of Animation or Motion Graphics Only animation and motion graphics judged.

Best Use of Photography Only photography as it's used throughout the site is judged. Geared toward sites that rely heavily on photographic imagery as a critical part of the user experience.

Best Use of Video or Moving Image Only video or moving image judged.

Best User Experience Sites that offer the best user experience through innovative design and useful functionality.

Best Visual Design - Aesthetic Only visual design judged. Geared toward sites and experiences where visual design is intended to be beautiful, emotional, and appeal to the senses.

Best Visual Design - Function Only visual design judged. Geared toward sites that rely on visual design as a critical part of a functional user experience.

Best Writing (Editorial) Only editorial writing on website judged.

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Online Film & Video

The Webby Awards recognizes outstanding Online Film & Video in 25 categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

General Film Categories

# Denotes $150 categories.

Performance & Craft

Video Channels and Networks

# Denotes $150 categories.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Film Categories

Animation Original cartoons, motion graphics, illustrations or digitally animated images premiered on the Internet. Individual episodes or entire series may be entered.

Branded Entertainment Long Form Episodic or singular online video content that integrates products or services on behalf of a brand. Video runtime should be over three minutes.

Branded Entertainment Scripted Scripted episodic or singular online video content that integrates products or services on behalf of a brand.

Branded Entertainment Short Form Episodic or singular online video content that integrates products or services on behalf of a brand. Video runtime should be three minutes or less.

Branded Entertainment Unscripted Unscripted episodic or singular online video content that integrates products or services on behalf of a brand. These include documentaries, behind the scenes and interviews.

Comedy: Individual Short or Episode Content under five minutes running time, created as a single short or one-time episode, and dedicated to comedy or the art of laughter.

Comedy: Long Form or Series Serial content dedicated to comedy or the art of laughter premiered on the Internet. Entries must consist of one or more episodes over 5 minutes in total to qualify for this category (or see Comedy: Individual Short or Episode for shorter episodes).

Documentary: Individual Episode Single, one-time documentary films (of any length) should be entered, which premiered only online.

Documentary: Series Series or shows of documentary content that premiered only online.

Drama: Individual Short or Episode Narrative content under five minutes running time, created as a single short or one-time episode, and dedicated to dramatic material that premiered on the Internet. Content must be original and fictional in nature. For non-fiction, news or documentary entries please see the Documentary and News & Politics categories.

Drama: Long Form or Series Serial content dedicated to dramatic material premiered on the Internet. Entries must consist of one or more episodes over 5 minutes in total to qualify for this category. For single short films, episodes or videos with a runtime of less than 5 minutes, please see Drama: Individual Short or Episode.

Events & Live Webcasts Original content promoting specific events and Webcasts including concerts, fairs, festivals, sporting events, tours, or other events premiered on the Internet. Individual episodes or entire series may be entered.

Experimental & Weird Online film & video that shuns narrative, incorporates groundbreaking technology, reflects a fresh perspective and basically avoids conventional description. Individual episodes or entire series may be entered.

How-To & DIY Individual episodes, and/or series/shows of original content may be entered, focused on how-to instructional topics, or do-it-yourself programming in all subject areas--home and lifestyle, family and parenting, fashion and beauty etc...

Music Original online film and video dedicated to the presentation of music.

News & Politics: Individual Episode Original online content, as an individual episode, documenting informational news topics, political happenings and recent updates and headlines.

News & Politics: Series Original online content, as a serial or show, documenting informational news topics, political happenings and recent updates and headlines.

Public Service & Activism Original online content documenting public service issues, activism and societal concerns. Individual episodes or entire series may be entered.

Reality Original online programming of a generally unscripted nature, documenting actual events over fiction, and featuring "ordinary" people over professional actors. Individual episodes or entire series may be entered.

Sports Original online content featuring sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.

Technology Original online content for technology reviews, information, learning, news, and updates. Including computers, hardware and software, telecommunications, networking equipment, business or consumer products and services, and all other technology information. Individual episodes or entire series may be entered.

Travel & Adventure Original online content that providing travel information. This includes travel agent content, hotel and airline promotional videos, travel reviews, video travel guides, and travel tools. Individual episodes or entire series may be entered.

Variety Original online film and video dedicated to the presentation or documentation of variety show content: including online talk shows, interviews, special editions, etc... Individual episodes or entire series may be entered.

Video Remixes/Mashups Repurposed or re-imagined use of previously created video content. Can include unauthorized music videos, re-edited film trailers, and other creatively produced material that incorporates pre-existing footage.

Viral Low-budget, home-made or accidental Web phenomenon premiered on the Internet. These must be unpaid, non-commercial content.

Performance & Craft

Best Editing This category considers the craft of editing independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered.

Best Individual Performance Best individual performance by a person or thing (puppet, animal, flying lawnmower, etc.) in a video series or episode. Can consist of a particularly poignant dramatic performance, a breathtaking stunt, a painstakingly executed dance routine, or any performance that captures viewers attention and cannot be easily replicated.

Best Use of Interactive Video Only the interactive components of a video will be judged. Geared toward narrative and graphical elements that include selectable plotlines, choose-your-own-adventure type stories, and puts the action squarely in the hands of the user.

Best Web Personality/Host Best performance by a male or female, human, animal, robot or animated character acting as host of any reality, documentary, variety or vlog-type series or episode.

Best Writing This category considers the craft of writing for online film & video, independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered.

Video Channels and Networks

Entertainment (Channel) Personal or branded video channels and networks centered around the entertainment world, including, movies, events, and video games.

First Person Personal of branded video channels featuring a single character "breaking the fourth wall" by looking at the camera and speaking directly to the audience.

How-to & DIY (Channel) Personal or branded video channels and networks the demonstrate how to accomplish a task.

News & Information (Channel) Personal or branded video channels and networks that provide news and information.

Public Service & Activism (Channel) Personal or branded video channels and networks dedicated to public service and activism pursuits.

Variety (Channel) Personal or branded video channels and networks that serve a purpose for a like-minded community.

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Interactive Advertising & Media

The Webby Awards recognizes outstanding Interactive Advertising & Media in 15+ single and campaign categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

Campaign Categories

Individual

Media

Websites, Micro Sites, and Rich Media

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

Campaign Categories

Corporate Social Responsibility Campaigns Interactive advertising campaigns that promote and showcase a company's commitment to encouraging community growth and development, documenting activities and programs that have a positive impact on the environment, consumers, employees and the public sphere.

Digital Campaigns Online campaigns must consist of at least 3 different components, all of which must have been done online. This includes email, banners, Websites, online guerilla marketing, online commercials, and mobile advertising.

Integrated Campaigns Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla or radio.

Social Media Campaigns Social Media Campaigns that utilize one or more social media channels (i.e. Facebook, Twitter, Tumblr, Pinterest, Instagram, et al) to promote and build an organization's brand and community.

Individual

Augmented Reality Work that merges the real world environment with digital imagery and interfaces via Q codes, cameras, Tag and more.

Best Copywriting Best, most creative copy written for advertising or marketing purposes.

Branded Content Short films, commercials and video that premiered on the Internet and promote brands, products or services for commercial purposes i.e. advertising.

Display & Banner Advertising Includes banners, buttons, pop-ups/unders, etc. Can include static or dynamic banners but must conform to common IAB-accepted banner sizes. Must be only 1 banner.

Email Marketing A form of direct marketing utilzing electronic mail as a means of communicating to an audience.

Game or Application A Web-based or downloadable game or application made on behalf of a client to specifically market a good, service or event.

Mobile & Experience Marketing The use of mobile, interactive or online components to create real-world brand immersion. This can consist of q-codes integration, interactive kiosks, GPS technology, outdoor interactive signage and other environmental marketing that prompts the user to interact with the Web via computer or mobile device.

Mobile Advertising Includes mobile web banners and posters (from text to rich media and gaming), SMS or MMS advertising, in-app advertising (in-game, in-video), full-screen interstitials, audio advertisements. Only the advertisement judged.

Online Commercials Original Web commercials premiering online to advertise a product or service, adapting the traditional television format for the Web.

Online Guerilla & Innovation Consists of un-conventional and innovative online promotional techniques, done with a small marketing budget and with technological advancement as motivation. By nature, guerilla marketing is subtle, often deceptive; sometimes called "stealth" marketing. All components of the entry must be online.

Viral Marketing An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be graphic, text or video-based advertising.

Media

Best Use of Online Media Best, most innovative and effective or creative use of a website or associated online tools -- applications, games, microsites, online ads, social media, wallpaper, icons, etc. -- in a media/marketing strategy.

Best Use of Social Media Best, most creative, innovative or highly effective use of online social media -- websites, applications, APIs, plug-ins, etc -- within an advertising or marketing campaign.

Websites, Micro Sites, and Rich Media

Auto & Auto Services Sites that promote automobiles, automotive accessories and parts, performance, and culture, on behalf of a brand.

Business Products & Services Sites promoting products and services used to conduct business on behalf of a brand.

Consumer Electronics & Services Sites that promote any type of consumer electronics, like computers, mobile devices, TV, or other related electronic products on behalf of a brand.

Consumer Packaged Goods Sites that promote consumer packaged goods on behalf of a brand.

Financial Services & Insurance Sites promoting financial services, information, or insurance on behalf of a brand. These include banks, credit cards, and insurance packages and services.

Food & Beverage Sites promoting food and beverage products, including restaurants and food products, soft drinks, beer, wine and spirits on behalf of a brand.

Health, Wellness, Pharmaceutical Sites that promote personal health and well-being on behalf of a brand or organization. These include medical services, prescription medicine, alternative medicine, health and lifestyle, and fitness.

Media & Entertainment Sites that promote media and entertainment ventures including film and live performances.

Retail Sites that promote retail products on behalf of a brand.

Tourism & Leisure Sites that promote travel and tourism destinations, including activities and attractions, accommodation and transportation.

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Mobile & Apps

The Webby Awards recognizes outstanding Mobile & Apps in 15+ unique categories. An entry may be entered into multiple categories if appropriate. Entries in multiple categories will be reviewed separately for each category entered and may win multiple awards.

All Devices

Handheld Devices

Tablet and all other Devices

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

All Devices

Best Practices Mobile techniques that have consistently shown results superior to others, becoming benchmarks in the industry.

Best Use of Device Camera The mobile Website, App or tablet experience making the most innovative, creative, useful and functional use of the device camera. Only the camera and camera-dependent software features will be judged.

Best Use of GPS or Location Technology The mobile Website, App or tablet experience making the most innovative, creative, useful and functional use of GPS, location technology, geo-tagging, etc. Only the GPS and Location Technology features will be judged.

Best Use of Mobile Video The mobile Website, application or tablet experience making the most innovative, creative, useful and functional use of video or video on demand services. Only the video component will be judged.

Best User Experience Mobile that offers the best user experience through innovative design and useful functionality.

Best Visual Design Mobile that offers the best visual design: beautiful, emotional, and appealing to the senses.

Best Visual Design - Aesthetic Only visual design judged. Geared toward mobile apps and experiences where visual design is intended to be beautiful, innovative, emotional, and appeal to the senses.

Best Visual Design - Function  Only visual design judged. Geared toward sites that rely on visual design as a critical part of a functional user experience.

Connected Products Physical objects or devices that are connected to the Internet to provide a real world experience.

Integrated Mobile Experience Integrated Mobile Experiences must include at least 2 different media types, one of which must be designed for a handheld mobile device. Entries should highlight unique communication between the handheld mobile device and the additional media. Other media types can include online, print, outdoor, TV, guerilla or radio.

Media Streaming Service Mobile that offers audio or video streaming services, such as television, sports, film, music, podcasts, news, and radio.

Podcasts Mobile sites or apps related to a specific musical or talk-radio show, segment, or station.

Social Mobile sites or Apps developed specifically for handheld devices that facilitate the process of connecting individuals through the mobile Internet. Their purpose may be business or pleasure. They may use friend-of-friend connections to form a social network or use technology to make the connection. Includes dating and matchmaking sites.

Social Gaming Mobile services for social gaming, like leader boards based on personal activity, multi-player game platforms, and other competitions designed for Handheld Devices.

Handheld Devices

City & Urban Innovation Mobile sites or apps created by or executed on behalf of a city or local municipality that advances or informs the needs of its constituents via a mobile experience.

Education & Reference (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices for the distribution of educational content or reference material, such as dictionaries, thesauri or encyclopedias.

Entertainment (Handheld Devices) Mobile sites, Apps or experiences developed specifically for handheld devices for the distribution of entertainment content, such as sports, games, news, gossip, humor and reviews. These may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device.

Events (Handheld Devices) Mobile touting an event or a mobile component that integrates with a live event.

Experimental & Innovation The use and/or implementation of groundbreaking mobile technology or unconventional applications of mobile technology in mobile Websites, applications and environmental situations developed specifically for handheld devices. Entries in this category may be theoretical, pre-production technologies pushing the boundaries and definitions of handheld mobile device experiences.

Games (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices for games of any type, including action, sports, fantasy, skill, or logic. These sites or Apps provide direct gaming experiences for individuals or multi-player.

Guides/Ratings/Reviews Mobile sites or Apps developed specifically for handheld devices that provide reviews of products or services for either consumer or business audiences. These include restaurant reviews, travel reviews, business product or service reviews, buying guides, best-of resources, product and price comparison sites or Apps.

Health & Fitness Mobile sites or Apps that promote personal health, well-being or fitness. These include medical services, health and lifestyle, and fitness.

Lifestyle (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices that feature commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. These mobile sites or apps touch on the personal side of life by providing information and resources that allow people to live on their own terms.

Music Mobile sites and Apps developed specifically for handheld devices that are dedicated to the distribution and/or presentation of music or musical information. These sites or Apps may provide a direct listening experience, commerce, or promote musical awareness including musicians' or record labels' sites, sites that promote musical events, or those that teach music or about music.

News (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Productivity Mobile sites or apps developed specifically for handheld devices to promote productivity in the workplace or in the personal space, from schedules and workflows, to exercise trackers, list makers, and everything in between.

Services & Utilities (Handheld Devices) Mobile sites and Apps developed specifically for handheld devices allowing real-world activities to be done on the go. This includes Apps and mobile sites which help users edit photos, find jobs, locate housing, make dates, or tools which otherwise facilitate typically offline activities from a mobile device.

Shopping (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices providing consumers online commerce and retail sales of any products or services.

Sports (Handheld Devices) Original online content featuring sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.

Travel (Handheld Devices) Mobile sites or Apps developed specifically for handheld devices that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools.

Tablet and all other Devices

Education & Reference (Tablet & All Other Devices) Mobile sites or Apps developed specifically for tablets devices for the distribution of educational content or reference material, such as dictionaries, thesauri or encyclopedias.

Entertainment (Tablet & All Other Devices) Sites, Apps or experiences developed specifically for tablets and other devices for the distribution of entertainment content, such as sports, games, news, gossip, humor and reviews. These may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device.

Games (Tablet & All Other Devices) Sites or Apps developed specifically for for tablets and other devices for games of any type, including action, sports, fantasy, skill, or logic. These sites or Apps provide direct gaming experiences for individuals or multi-player.

Lifestyle (Tablet & All Other Devices) Sites or Apps developed specifically for tablets and other devices that feature commentary, commerce and advice on lifestyle and living topics such as gardening, home improvement, interior design, architecture, and like subjects. These mobile sites or apps touch on the personal side of life by providing information and resources that allow people to live on their own terms.

News (Tablet & All Other Devices) Mobile sites or Apps developed specifically for tablets and other devices for the distribution of recent happenings. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.

Services & Utilities (Tablet & All Other Devices) Mobile sites and apps developed for tablets and other devices (excluding handheld) allowing real-world activities to be done on the go. This includes Apps and mobile sites which help users edit photos, find jobs, locate housing, make dates, or tools which otherwise facilitate typically offline activities from a tablet or similar device. 

Shopping (Tablet & All Other Devices) Sites, Apps or experiences developed specifically for tablets and other devices providing consumers online commerce and retail sales of any products or services.

Social (Tablet & All Other Devices) Sites or Apps developed specifically for for tablets and other devices that facilitate the process of connecting individuals through the mobile Internet. Their purpose may be business or pleasure. They may use friend-of-friend connections to form a social network or use technology to make the connection. Includes dating and matchmaking sites.

Social Gaming (Tablet & All Other Devices) Mobile services for social gaming, like leader boards based on personal activity, multi-player game platforms, and other competitions designed for Tablet and all other Devices.

Travel (Tablet & All Other Devices) Mobile services for designed for travel-related topics such as accommodation, reviews, transportation, local information and other topics designed for Tablet and all other Devices.

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Social

General Excellence Categories

Social Content and Marketing

# Denotes $150 categories.

Category Definitions

If you are unsure of which category or categories to select for your entry, consult the complete category definitions below.

General Excellence Categories

Best Photography & Graphics Social media experiences that prominently feature the use of photography (fashion, sports, humor, art, etc.) or incorporate the use of graphics (infographics, graphic design, etc.). Platform agnostic—enter any and all social media that best exemplify your work.

Best Use of Video Social media experiences that prominently feature the use of video (fashion, sports, humor, art, etc.). Platform agnostic but the video must be integrated into the experience and not embedded as a link—enter any and all social media that best exemplify your work.

Best Writing The craft of writing for Online for social media experiences, independent of genre. Technical ability, creative execution and adherence to the standards of the craft will all be considered. Platform agnostic—enter any and all social media that best exemplify your work.

Customer Service Social media experiences employed to improve a company’s customer service practice. Platform agnostic—enter any and all social media that best exemplify your work.

Experimental & Innovation The most innovative or cutting-edge social media experiences that break ground suggest the way ahead. Platform agnostic—enter any and all social media that best exemplify your work.

Native Advertising Advertising that is unique and native to the content and experience of a social site. Platform agnostic— enter any and all social media that best exemplify your work.

Overall Social Presence Use of social media that contributes to a company or individual’s overall social presence. Platform agnostic—enter any and all social media that best exemplify your work.

Promotions & Contests Social media experiences for promotions and contests. Platform agnostic—enter any and all social media that best exemplify your work.

Social Content and Marketing

Arts & Culture Social Media accounts created by or executed on behalf of an organization, publication or institution dedicated to Artistic expression in any form. Platform agnostic—enter any and all social media that best exemplify your work.

Celebrity/Fan Celebrity or fan social media accounts or experiences. Platform agnostic—enter any and all social media that best exemplify your work.

City & Urban Innovation Social Media accounts created by or executed on behalf of a city or local municipality that advances or informs the needs of its constituents via social media. Platform agnostic—enter any and all social media that best exemplify your work.

Education & Discovery Social media services and platforms that advocate education, learning, and intellectual growth and discovery. Platform agnostic—enter any and all social media that best exemplify your work.

Entertainment Social media services and platforms centered around the entertainment world, including, movies, events, and video games. Platform agnostic—enter any and all social media that best exemplify your work.

Fashion & Beauty Social media accounts that features personal style, clothing, design, and accessories. These include accounts on behalf of fashion and beauty editorial and style guide sites, fashion labels, cosmetics and other designers. Platform agnostic—enter any and all social media that best exemplify your work.

Humor Social media accounts dedicated to comedy or the art of laughter. These include accounts on behalf of publications, content creators, or the accounts of individuals (such as standup comedians, satirists, or comedic personalities). Platform agnostic—enter any and all social media that best exemplify your work.

News & Information Social media services and platforms that provide news and information. Platform agnostic—enter any and all social media that best exemplify your work.

Public Service & Activism Social media services and platforms dedicated to public service and activism pursuits. Platform agnostic—enter any and all social media that best exemplify your work.

Sports Social media accounts dedicated to sporting news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history. Platform agnostic—enter any and all social media that best exemplify your work.

Weird Social media accounts that are strange, offbeat or odd. This category includes accounts that reflect a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain strange. Branded social media campaigns belong in the Experimental & Innovation category.

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